Contact: Jenny Sagstrom-Warnes
Skona Advertising
(415).625.5019
jhs@skona-advertising.com

Jasper and Lenore keeps pets warm and stylish.
Pet apparel company introduces winter line

Berkeley, Calif. – November 18, 2003 – Jasper and Lenore, the up-and-coming pet apparel company based in Berkeley, Calif., just launched its winter dog coat line. The new line features warm, rich fabrics to keep dogs cozy without compromising fashion during the brisk winter months.

Jasper and Lenore’s new line offers 15 new styles, ranging from haute-couture designs like Sutter Street and Lunch at Harrods, to playful, vibrant dog coats such as Jackie O and Swan Lake.

Jasper and Lenore’s Vanessa coat features hot pink corduroy lined with thick fleece. The faux fur pomp collar adds an element of high-fashion to this striking piece.

The Max coat is designed with wide brown corduroy, red valor and a shocking orange faux fur collar.

The Central Park coat is just as its name suggests: warm herringbone wool with a faux black mink collar – a refined look with a European touch.

With 15 new styles in its winter coat collection, Jasper and Lenore offers a coat for every small dog and every personality.

About Jasper and Lenore
Based in Berkeley, Calif., Jasper in Lenore was founded in 2001. Owner Michelle Price, a graduate of the San Francisco Art Institute, creates apparel for small dogs, combining comfortable, easy-to-wear styles with high fashion. The company, named for Price’s two Boston Terriers, offers dog clothes in sizes Tiny, XXS, XS and Small for small dogs. In 2004, the Jasper and Lenore line will also include chic dog beds, collars and leads.

Price regularly donates her time and products to numerous animal shelters. She is now beginning a program to encourage local residents to adopt pets from Bay Area shelters by featuring dogs living in shelters on her website. Visit www.jasperandlenore.com for more information.